Nothing says multiplication in a Cork accent like a rabbit. We launched with unbranded teasers on TV, social, digital and outdoor before revealing the rest of the campaign a few days later.
The 30 second TV ad was placed in the Top 5 Ads of the week worldwide on Adforum in March 2016 while the campaign also featured on blogs such as LBB, MoreAboutAdvertising, Adland.tv, AdForum, Advertolog, Coloribus, Adworld, BestadsonTv, and Creative Criminals to name a few.
WINNER GOLD: BEST COPYWRITING: An Post Smart Marketing Awards 2017 (with a bronze for best Digital Campaign)
WINNER BEST CAMPAIGN: 2016 eir Spiders
WINNER BEST CREATIVE: Digital Media Awards 2017
Nominated for ICAD awards in TV Commercial (up to 30 seconds) and Integrated Campaign categories.