By using the everyday language of employee rewards and recognition, we wanted to highlight the inhumanity that victims are forced to endure – but in a very real and affecting manner. Our “Employee of the Month” motif showcases how traffickers profit from the misery of their victims in a perversion of the idea of employment.
An ambient campaign that used “tourist plaques” to draw attention to places where homeless people were forced to live.
Nothing says multiplication in a Cork accent like a rabbit. We launched with unbranded teasers on TV, social, digital and outdoor before revealing the rest of the campaign a few days later.
The 30 second TV ad was placed in the Top 5 Ads of the week worldwide on Adforum in March 2016 while the campaign also featured on blogs such as LBB, MoreAboutAdvertising, Adland.tv, AdForum, Advertolog, Coloribus, Adworld, BestadsonTv, and Creative Criminals to name a few.
WINNER GOLD: BEST COPYWRITING: An Post Smart Marketing Awards 2017 (with a bronze for best Digital Campaign)
WINNER BEST CAMPAIGN: 2016 eir Spiders
WINNER BEST CREATIVE: Digital Media Awards 2017
Nominated for ICAD awards in TV Commercial (up to 30 seconds) and Integrated Campaign categories.
Unlike other ciders, Rockshore is not too sweet, not too dry, not too heavy or not too bubbly. In this first execution, we show what can happen when there’s a little too much sweetness among friends, before Rockshore Apple Cider restores the perfect balance.
Read more at https://lbbonline.com/news/rockshore-apple-cider-is-not-too-sweet-in-comedic-debut-ad/
DIRECTOR: Steve Green
PRODUCER: Andy Bradford
AGENCY ART DIRECTOR: Marcus Hartung
AGENCY PRODUCER: Aisling O'Dwyer
(An idea of mine that was topical in 2004)
Below is some copy that appeared on the website (which has gone the way of many smokers, unfortunately.)
"With the Nicosphere 3000 you can enjoy the smoking freedom of yesterday with the smoking technology of tomorrow"
The breath-taking design of the Nicosphere 3000 signals a breakthrough for smokers of all ages. Using the latest Nicological technology, the Nicosphere 3000 offers a discreet smoking environment for its user. The system has six smoking programmes, all designed to fit your busy lifestyle and has been ergonomically designed to fit either the male or female torso. Unlike other systems, there’s no need to envelop your whole body; the Nicosphere helmet simply covers your head. Excess smoke is then pumped to a small back pack where it can be easily disposed of. Most importantly, the Nicosphere 3000 really works!
And then there was the web-video below (art director Dave Croft, produced by Fish Films)
Ad for Scratchcard and ill-fated TV game show.
Script and idea with Adrian FitzSimon at Chemistry
Web video to raise awareness of Social Anxiety in Ireland and encourage sufferers to speak out and seek help.
I sat in on a group session of social anxiety sufferers to gain insights on the condition with their real stories becoming the basis for our approach- a collection of video vignettes that draw on their authentic experiences. The visual style was developed to convey an uneasy, off-kilter tone which was further enhanced through sound design and music. The budget was zero so we depended on the kindness of talented illustrator Ale Mercado and his beautiful linocut style, sound studio Raygun, a collection of talented actors and fledging animation production studio, Storyhorse.
A no budget cinema ad made by myself and Paudge and the people at Screen Scene.
